Established in 2015, EverYi Capital is a consumer-focused private equity firm investing in growth-stage minority opportunities globally.
Headquartered in Shanghai, with presence in Hong Kong, Taipei, and Singapore, our seasoned platform brings over 100 years of collective investing and operational experience, partnering with founders to drive sustainable growth, strong governance, and long-term value for brands and investors.
We enable differentiated brands, whether from China or globally, to succeed in a dynamic yet complex China market,
by leveraging China’s strategic advantages such as its supply chain expertise and the largest population of urbanized consumers.
We focus on consumer sectors where brand equity compounds over time and translates into sustainable long-term value, such as beauty, food & beverage, electronics, lifestyle, and more.
Over time, brand, distribution, and operational capabilities reinforce one another, while ecosystem effects deepen, forming self reinforcing flywheels that translate scale into durable moats.
We take a broad view across domestic companies in China, selectively backing those with strong potential to scale across both China and the rest of the world.
In parallel, we partner with high-quality companies in other markets to help elevate local leaders into regional and global brands.
Our cross-border platform enables a two-way flow of growth capabilities between China and other high-growth markets, helping portfolio companies build enduring consumer ecosystems across Asia and beyond.
Beyond capital, we provide hands on support across strategy, organization, and go to market execution.
Our edge lies in leveraging China’s mature consumer ecosystem, including manufacturing depth, R&D capabilities, digital marketing expertise, and entrepreneurial talent, to accelerate growth.
