Business Overview
Founded in Belgium in 1994 by renowned pastry artisan Pierre Marcolini, Pierre Marcolini (PM) is a globally recognized luxury chocolatier known for exceptional craftsmanship and quality. EverYi partnered with PM’s parent company to co-invest and drive the brand’s expansion in China through a joint venture, in which EverYi held a 50% stake.
EverYi built PM’s China business from the ground up, establishing eight directly operated stores in prime locations across Shanghai, Nanjing, Hangzhou, Guangzhou, and Chengdu, alongside a strong e-commerce and B2B presence. By 2023, PM had grown to 42 directly owned stores across Europe, Japan, and China, and the China business was successfully sold to Godiva Japan.
